There was no greater sucking sound out of the front door of our store last year than the day Pier Sfriso's Prosecco arrived. Hopefully those bottles are all gone, having met their recycling bin death over your holidays.

Happily, Pier has another batch ready to go (remember, this is farmhouse Prosecco, not industrial garbage). We're getting it ready now and this load should be here by mid-June, ready to quaff down around the pool or to take on your beach vacation. Here it is:


I've consumed plenty of Prosecco, and I'm not alone. None have been memorable, yet I've always finished every glass. Such is the nature of a drink that is bubbly, slightly off-dry, low in alcohol, and easy to turn into a base for a cocktail. It sort of has a "who cares?" quality about it. And sometimes that's ok, right?

For years I've been convinced there had to be something more. I was looking for a winemaker that actually ENJOYED what they were doing, rather than looking and acting like a tired, affected, soul-less commodity trader. I wanted to find someone that was HAPPY making Procecco.

And then last Spring I met Pier Sfriso. And he changed the game.

I had shared a few emails back and forth with Pier before visiting him and already knew I might find something special. To wit, his first paragraph written to me:

Réka and I believe that wine brings along lots of joyful moments and experiences, therefore we do not really like an approach towards it which is too often too serious and way above common people. We just love wine and everything that comes with it. It is my opinion that people who like wine are people who enjoy good food and, as a consequence, people who enjoy life, travelling and meeting new people. This is, in short, who Réka and I are.

When I arrived in Italy and spent four hours with Pier in his modest winery, it was like sunshine beaming through the clouds after a bout of rotten weather. (Cue the theme song from Hair.) Throughout, Pier's daughters were in and out, noshing on all the bread, eating the olives and peppers, and sneaking sips of bubbly (they're around 10 and 12). Then Pier's winemaking buddy came by and downed a few glasses with us. He was a happy fella too. He whispered to me that I had found a hidden treasure.

Just when I thought the visit could not be any more fun, the deal was sealed when Pier brought out salami from the neighor. I'd never had anything like it. The daughters sat down with us, the winemaker friend reappeared, we polished off that ring of porky goodness, and killed a few bottles along the way. Pier wrote me back a week later to say that his neighbor was pleased with my enthusiasm for his meat.

We're the first to import Pier's wines into the US. In fact, he has a blog post called "Wine Importers are Freeloaders" that really tickled me when I read it. I've explained to him that my intent is to put his wine into the hands of folks that will really dig it, drink it with impunity, and maybe even enjoy a little salami at the same time.

Sfriso Prosecco DOC Spumante Extra Dry, regular $19

On pre-arrival just $14

10% discount on six-packs, 15% off on solid cases

Pier's Prosecco is simply wonderful--an intensely foamy, lively, refreshing sparkling wine without a hint of the spun sugar and gummy bear aroma that plagues so many others.

To order, please simply reply to this email with your request: "Six", "Case"--you call it. Or click the link or photo above to order online. Again, this oen will be ready to go by the summer solstice. There are oceans of Prosecco out there, but none this delicous or happy-making.



Road Cru Wine Imports
339 NW Broadway Ave.
Portland, OR 97209
T: (503) 226-9463

Privacy Policy | Unsubscribe