A ROAD CRU PRE-ARRIVAL SUBSCRIBER MANIFESTO

Salut Friends!

Now that the snow drifts have melted and turned to landslides, we can officially make our way into 2017, Portland style. Many of you have wondered aloud to me what Road Cru has planned for the coming year and beyond. So, here we go...

Since I launched the import arm of our company in the summer of 2015, I have visited approximately 180 wineries (give or take) in 4 different countries (definitely sure about that number) and logged about 80,000 air miles (with statements to prove it). We signed on and offered wines from about 1/4 of those wineries and expect to bring twice as many into the Road Cru stable over the next year or two--with a particular focus on producers from Italy, Spain, and Portugal.

The goal all along has been to seek the unsought--the independent winemaker, the undiscovered appellation, the new project. It's also my hope to uncover some real treasures for your cellar. At the end of the day, I want to bring you wines that aren't available in every grocery store or on every wine list. I try to find unique wines made by extraordinary people with captivating stories behind them.

I think we've succeeded.

You are part of a closed subscription list. Exclusivity is cool. The wines I offer aren't blasted all over Sam Hill. Twenty-four of you read my first missive way back in September 2015 and purchased five cases of wine at about 1/3 off the regular price. You essentially paid wholesale by committing to the wine before it hit the states. This week's offer went to 10x that. (thank you for all those referrals!)

The goal for 2017 is to send you one offer per week, always on Tuesday morning. (But of course, you'll see a special offer here and there as well.)

While I'm on the ground researching wineries, I'll send an extra note now and then. When my first trip of 2017 starts next Wednesday, I'll begin in Burgundy, then cut an Italian path from Siena to Asti to Verona to Trento, then finally, finish in Trieste for the win. Who knows what will happen? Chances are, I'll feel compelled to offer you something special. (hint, hint: I already know that some old Chianti is in your future...)

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Wanna Come Along?

In April, Elizabeth and I will host our first consumer trip, following the Loire from Nantes to Sancerre for 10 days. With 18 travelers in tow, we'll meet winemakers, visit castles and oyster farms, cook together, and eat in terrific I-never-heard-of-that-place restaurants. Don't recall hearing anything about this? Yep, it sold out fast. 

But don't worry, the plan going forward is to schedule a couple each year.

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I'm counting on 8 shipping containers this year--half in spring, half in fall. In this manner, you can expect the wines you've ordered on pre-arrival about every 6 weeks, but with the summer off. Overall, you should never have to wait longer than 90 days from the day of the offer til the day of arrival. I'd guess the average will be closer to 60.

Lastly, I'd love to extend these Road Cru offers to more people just like you. Know someone that might dig it? Please forward this email to them, or point them to this signup form

Thanks for getting your year kickstarted with Road Cru. I love what I do, and I am truly delighted that you're along for the ride. Got some questions/thoughts/comments for me? Just hit reply and I'll get right back to you.

Cheers!

Dan

 
Road Cru Wine Imports
339 NW Broadway Ave.
Portland, OR 97209
T: (503) 226-9463

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